Machine Learning
and
Artificial Intelligence

While artificial intelligence (AI) is the broad science of mimicking human abilities, machine learning is a specific subset of AI that trains a machine how to learn. Machine learning is a data analytics technique that teaches computers to do what comes naturally to humans and animals: learn from experience. Machine learning algorithms use computational methods to “learn” information directly from data without relying on a predetermined equation as a model. The algorithms deceptively improve their performance as the number of samples available for learning increases.

More Data, More Questions, Better Answers

Machine learning algorithms find natural patterns in data that generate insight and help you make better decisions and predictions. They are used every day to make critical decisions in medical diagnosis, stock trading, energy load forecasting, and more. For example, media sites rely on machine learning to sift through millions of options to give you song or movie recommendations. Retailers use it to gain insight into their customers’ purchasing behavior.